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In November 2019 we launched our Digital Marketing for Aesthetic Professionals training course to help practitioners attract more patients to their clinics through online marketing. During this half day course, Mike Sherwood (Head of Marketing at Derma Medical) will guide you through website optimisation, SEO, social media, pay per click/ paid advertising, email marketing and online reviews. The course is ideal for aesthetic practitioners and / or clinic managers and staff involved with promoting clinic services. If you haven’t booked in already, here are 10 reasons to come along and learn some of the secrets of our success.
1. Specific to Aesthetics
There are many digital marketing courses available to choose from, all promising to teach you the secrets to successful marketing, but how can that be possible when they aren’t familiar with the aesthetic industry? Marketing looks different in every industry and there is no one-size-fits-all, so it is paramount that you choose a digital marketing course that is relatable to your specific requirements.
This course was written by Mike Sherwood, the marketing manager at Derma Medical who has been with us since our launch. He has overseen all marketing activity from day one to present, playing a key part in the success of Derma Medical. Mike’s extensive knowledge of marketing, specifically in the aesthetics industry, means that he has a wealth of tips and advice that is actionable and practical for you and your clinic team. This course is suitable for any previous Derma Medical delegates, as well as other aesthetic practitioners, clinic managers or other aesthetic clinic staff involved with website, social media and email marketing.
2. Exclusive to Derma Medical
This course is not taught anywhere else, and the course material is exclusive to Derma Medical. We are the only cosmetic injectable training company who offer a marketing course to accompany the clinical training courses. On this course, we will teach you specific tips and tricks that you can implement straight away to boost your marketing activity and maximise return. This half-day course will leave you feeling confident to get started in levelling up your aesthetic career, whether you will be working alone or part of a team.
3. Marketing is an Important Skill
Don’t underestimate the power of marketing! You could be the most talented injector in the world, but without the right marketing, your appointments will remain unfilled and your clinic unsuccessful. On the digital marketing course you will learn how to promote yourself, your services, and your clinic so that the world will know what you do, where you do it, and how they can book an appointment with you. Matching your marketing and your clinical skill is a winning combination for a successful practice, giving you the career that you dream of.
4. Post-Course Hand Out
We understand that the amount of information given on the day may be slightly overwhelming and there will be a lot of new terms and action points to take on board. For this reason, you will be given a post-course handout to refer to. This has been written to make sure that you have all of the knowledge needed to create a winning marketing plan at your fingertips. The handout is also packed full of extra information to get even more out of your marketing efforts. This pack is sent by email PDF so that you can always have it to hand across all of your devices.
5. We Recommend Lots of Tried and Tested Apps
Over the years we have tried many different apps for different purposes and have sifted out the bad and the ugly so that you don’t have to. Reliable and useful apps can make a world of difference to the efficiency of your business, and they will be integral to all aspects of marketing from CRM systems to graphic design software. We use a number of different paid for and free applications on a daily basis to support our ongoing marketing activity.
6. Targeted at All Skill Levels
You do not by any means need to have prior knowledge of marketing to attend this course, just an open mind and a willingness to learn; conversely, if you do have some knowledge digital marketing, you are still highly likely to learn something new. The best practices are always being altered as time goes on, so it is important to keep up to date with the latest advice from an industry expert. On this course, we will cover all of the most important aspects of digital marketing and we will delve into more detail in certain areas to help you truly understand the importance of this area in your business. (Don’t be afraid to ask questions on the course too!)
7. Covers All Areas of Marketing
Our digital marketing course will cover all areas of marketing, from looking good for Google (SEO), setting up your website and keeping data compliant, to social media and email marketing. By attending this course and covering all areas of marketing in one day, you will save yourself further time spent at other, less specialised courses that do not have a focus on the aesthetics industry. It is vital that you maintain a balance when it comes to marketing and not to be laser-focused on one area. By having a broad range of marketing activity, you will be putting yourself and your clinic in the best possible position for long-term success.
8. CPD Accredited
Our digital marketing course will cover all areas of marketing, from looking good for Google (SEO), setting up your website and keeping data compliant, to social media and email marketing. By attending this course and covering all areas of marketing in one day, you will save yourself further time spent at other, less specialised courses that do not have a focus on the aesthetics industry. It is vital that you maintain a balance when it comes to marketing and not to be laser-focused on one area. By having a broad range of marketing activity, you will be putting yourself and your clinic in the best possible position for long-term success.
9. Know What to do Yourself and When to Work with Professionals
When it comes to marketing, a lot of people decide before they try, that they need a professional marketing agency to handle all of their marketing activity, costing thousands of pounds a year; however, there are many things that you can do yourself that will save you a lot of money and won’t cost too much time. On the other hand, there are a few things that we do recommend you enlist a professional to help with. We will help direct you to where you can save your money and where would be best to invest for the best possible return.
10. Save Hundreds on PPC Advertising
This course offers plenty of advice on SEO and email marketing that will cost you next to nothing to implement. These two tactics will help increase your visibility on search engines and help potential customers find you. In addition to this, we will also teach you the best practices on PPC (pay per click) advertising and how to optimise your ROI for this. Many people spend more than they need to for little result, a few simple tricks will increase the exposure of your services to the people who are most likely to be interested in them.
If you are ready to book your place and start attracting more patients to your clinic online, please check out our available dates and book here. If you still have questions, don’t hesitate to give our training team a call on 020 3873 7610. We hope to see you on the course soon!
