Doctors and dentists have extensive medical training in areas such as injections, anatomy and physiology, and the legislation governing medications. They are also used to working long hours and, depending on how long they’ve been practising, receiving disproportionate incomes for those hours. For some, transitioning to cosmetic injectables makes sense; it provides a better work-life balance, allows the practitioner to increase their revenue and scope of practice. If the doctor or dentist wants to continue offering their regular medical services, how do they integrate aesthetic services into their clinic?
The easiest and most logical way to integrate aesthetic services into a clinic is to combine them with clinic appointments. If a dentist plans to offer injections for jaw pain or filler to minimise fine lines around the mouth, it makes sense to schedule these treatments at a patient’s regular dental checkup every four to six months. When the receptionist books the next appointment for a dental checkup or clean, enquiring whether the patient is interested in cosmetic injectables (or whether they require a follow-up for existing aesthetic treatments) is a great way to introduce or maintain services. Alternatively, if the patient is attending again for a cosmetic treatment follow-up, staff should ask if they need a dental review at the same time. From initial booking to sitting in the chair and then paying for the appointment, all staff should take the opportunity to mention aesthetic services to clients to gauge their interest – and act on that interest, if appropriate. Similarly, if a patient is attending a medical practitioner’s clinic, many cosmetic injectables can be mentioned as an add-on service. A patient concerned about skin pigmentation after taking certain medications could be offered information on cosmetic injectable treatments. What better person to explain the risks and benefits than the doctor the patient is already familiar with?
Staff working in a dental or medical clinic should undertake training in how to market cosmetic injectables to existing patients. Information should be made available in several languages popular in the location, explaining treatments and costs, side effects and complications, and expected results and recovery times. Patients should be encouraged to book an appointment with the practitioner (doctor or dentist) for potential scripts, and nurses employed by the practice should be funded to also undertake training in cosmetic injectables, the same as the doctor or dentist. This would expand the potential for services and clientele. Aestheticians could be contracted and rent the rooms, or employed directly, ensuring rooms are utilised to their full potential. More staff should be rostered in peak times to minimise waiting periods for clients.
Marketing could focus on existing clients. Doctors and dentists are already seeing patients at their clinics, so the client base is ready-made. Tailor treatments to those loyal customers to promote the new services, and allow organic word-of-mouth to advertise for you. Again, staff promoting aesthetic services at appropriate opportunities would reduce advertising costs. Receptionists can receive additional training on how to proactively capture clients and book treatments, with suitable clients flagged in the booking systems by their doctor or dentist. This would ensure chairs are always full with either medical or dental patients or aesthetic treatment clients. Care needs to be taken when using social media to advertise products, as per new guidelines published in September 2025. However, by advertising the service itself (as opposed to the results), social media can be a valuable tool for reaching out to new clients.
Rooms in clinics can be fitted out to accommodate the standard medical or dental services already offered, as well as the new cosmetic injectable treatments. Many tools can be utilised across all services, as can storage equipment, for example, fridges and lockable cupboards. Aspects such as waste management, sterility, and lighting are already in place in medical environments, so most facilities would be familiar with implementing and maintaining infection prevention and control measures. Equipment, like training, is tax-deductible, so as always, track expenses. Utilising an online booking system will allow patients to make appointments at their convenience – even after clinic hours. Additionally, a messaging system will provide staff with a simple, quick way to contact clients en masse to advertise new services or specials.
Integrating aesthetic services into medical and dental practices is a surefire way for doctors and dentists to expand their offerings, revenue and client base. With a small investment into equipment, training and some online programmes, practitioners can safely offer cosmetic injectables from their existing clinics.
Derma Medical is an accredited provider of cosmetic injectables training for healthcare professionals across Australia. Whether you’re new to cosmetic medicine or looking to elevate your clinical skills, our aesthetic training is a great starting point, practical training, and ongoing support to help you achieve sustainable success in the cosmetic industry.
Why medical professionals choose to train with us:
If you’re looking to turn your clinical expertise into a career in aesthetics, contact Derma Medical or explore our cosmetic injectables courses to find the right course for your goals. Gain hands-on experience, expert guidance, and the confidence to begin your journey in aesthetic medicine today.
The 2-day Masterclass Expert package is perfect for those wanting to further expand their facial aesthetics training and learn cutting-edge treat…
Over these 5 days, the Complete Clinician 5-Day Training Program will cover up to 25 common dermal filler and anti-wrinkle treatments. Th…
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