In a recent report by the American Society of Plastic Surgeons they reported that 14.2 million non-minimally invasive facial aesthetics treatments carried out in the USA in 2014. Anti Wrinkle Injections was a clear favourite with over 6.3 million procedures (47.8% market share). This was followed by Dermal Fillers with 2.2 million procedures in total.
It’s not just the USA that’s booming. Brazil, Japan, South Korea, Germany are now all large users of facial aesthetics with the UK, Europe and the Middle East catching up fast with more clinics opening every day.
So Why are Facial Aesthetics so Popular?
Shift Away From Surgical to Non Surgical
With the increasing discovery of nonsurgical procedures there has been a drop in people wanting to go under the knife and instead opting for minimally invasive cosmetic procedures. These treatments are quick and simple, far cheaper and not permanent making them far lower risk and a good first step. It has also attracted a huge following from patients who would never have considered cosmetic surgery but are happy with a quick and easy short term solution.
Popular With Celebrities
In recent years, more and more celebrities have revealed they use facial aesthetics and fans are now following suit with more media coverage making it more socially acceptable. Kylie Jenner (Kim Kardashian’s younger stepsister) has been widely credited with the explosion of demand for Lip Fillers. The graph below shows the spike in lip filler searches in May 2015 after Kylie Jenner revealed she used temporary lip-fillers and felt more confident. Clinics across the world now see many younger patients asking for Lip Fillers and often clutching a picture of Kylie Jenner to illustrate the look they want.
More Choice of Treatments
Patients are now demanding a wider range of products to treat more and more areas and the average spend per patient in clinics is rising. On our Advanced course we now teach many of these specialist treatments such as Neck Lift, Jawline slimming and Hand Fillers. Savvy practitioners are now cross training on the latest techniques to ensure they hold onto their regular clients and can upsell a wider range of treatments to them.
Although most people think of wrinkle treatments when they hear the word Anti Wrinkle injections, it actually used to be more commonly prescribed for medical reasons. Anti Wrinkle Solution can be used to treat Hyperhidrosis (excessive sweating). This treatment used to be commonly available on the NHS, however recent cuts now mean it is much harder to qualify for treatment and waiting times are getting longer. Many patients now opt to have this treated privately in a clinic. Brusixm for painful teeth grinding can be treated with Anti Wrinkle injections to the jaw and this procedure is now very popular with Dentists. Migraine sufferers can also have Anti Wrinkle Treatments prescribed to help prevent headaches. Anti Wrinkle treatment can also be used to treat some form of incontinence – although this treatment can only be carried out by a trained Urologist.
Peer Group Encouragement
As more and more people try out facial aesthetics treatments, many choose to tell their friends and colleagues and with the results written all over their face its great advertising to show others the results that can be achieved. Often we see patients come in small groups so they can offer support to each other and share the experience. In recent years there has been a big rise in Anti wrinkle parties with more and more people talking to their peer group about the treatments they have.
Because facial aesthetics treatments are non-permanent, it means you need to keep going back regularly to maintain the look. Anti Wrinkle Injections usually lasts around 3 months and so patients will need to come back 4 times a year. Fillers will typically last 6-9 months but again patients will still need to come back at least once a year. This means the base of regular clients continues to increase and the overall number of treatments is increasing rapidly.
So if you are a medical professional and haven’t already trained in Non Surgical Aesthetics then you should consider our Anti Wrinkle and Dermal Fillers training course as a great starting point to break into this lucrative industry. Or maybe you have previous completed a Foundation course but would now like to learn the 12 additional treatments we teach on our Advanced training day. Get in contact today discuss your needs and find out why Derma Medical offer the AU’s No.1 Aesthetic Training Course.